I’m J Laurence Sarno

and I speak tech.

I started life as a tech journalist, and was editor-in-chief of three technology publications. When I moved over to marketing communications in Silicon Valley, I took seven deep-tech startups from pre-launch to merger, acquisition or IPO.

Although I hold a degree from New York University, I learned my craft in the marketplace, with such clients as Arm, Cadence, GSMA, Nokia, Sun Microsystems and the Symbian Foundation.

I led my first socially responsible company whilst still in university, and am passionate about ESG (Environmental, Social, Governance).

Today I work directly with clients, and collaborate with a trusted group of partners – if we need them to round out your virtual marketing team – including:

Graphic designers
Motion graphics artists and animators
Branding agencies
PR agencies
Web designers and developers

Telephone marketing and sales firms
SEO experts
Paid social media firms and digital advertising agencies
Social media companies

What clients say…

"Laurence combines a passion for market research — discovering the true customer for a product or service — with the ability to make any technology understandable to any audience.

“He created the market positioning for our start-up, and wrote the web content, marketing communications, and white paper for our launch.

“He then went on to discover our company’s natural partners and develop ten alliances within our industry’s value chain. I would recommend Laurence to any company looking to launch a new product or re-position their business.”

John Scott
Founder and CEO, Mia Bazo

"Laurence is fantastic at helping you build the right messaging which really hits the nail on the head through market research.

“He lead me through a very fluent process of interviewing my clients and prospective clients to get to the heart of what words we should use for our rebrand. He then set about writing our web copy.

“Besides being credible and skilled, Laurence is a joy to work with, as he has a compassionate, direct and humorous approach. He also cares deeply for his clients and it pays off. Can’t recommend him highly enough!”

Ruth Farenga
Founder, Conscious Leaders

“I joined Laurence for an excellent marketing workshop, during which he took us through a tried and tested process for researching target markets, defining an ideal customer profile and planning how to reach this audience with impactful marketing communications.

“Laurence covered marketing fundamentals in a fun and engaging format. He is excellent to work with and a real marketing expert.”

Andy Bargery
Founder, Agency Squared

Why River Otter Communications?

Because whatever they do, otters do it exuberantly. If we’re not having fun with your project, we’re doing it wrong.

Let’s talk

If you have a project you’d like to discuss, or want to understand more about how I might help…

Call me on + 44 (0) 7340 788 880
Email laurence@river-otter.co.uk
Or use this contact form

Please let me know what you’d like to discuss and I’ll be in touch as quickly as I can.

Or – if you’d prefer – do give me a call on + 44 (0) 7340 788 880, email laurence@river-otter.co.uk or come and find me on LinkedIn.

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