I take a practical, stripped-down approach, speaking to existing and prospective customers, competitors, and potential partners. Even if we go on to hire a firm to do more extensive research, our initial findings will save you thousands of pounds.

Once the market research is complete, we can define your customer and their needs, plus create personas for the various people who influence your customers’ buying decisions.

After we have a solid customer profile, we can position your company, product or service in a way that differentiates you from competitors.

Now that we know exactly what audience we’re talking to, we can craft messages that speak precisely to their needs and the benefits of your product or service.

Your website needs to grab the visitor from their first look, and take them on a clear path through your content, leading to enquiries.

Whether you’re doing a traditional launch, with press releases and journalist interviews, or a soft launch, I can create all your content, from journalist and blogger presentations, to social media campaigns, to blog posts, to sales decks.

I can guide you through pre-launch interviews, agile launch-day operations, and follow-through with analysis of what worked and what needs refinement.