by J Laurence Sarno | Oct 25, 2024 | Marketing, Partnerships
A number of years ago, I was the communications lead for a large, multi-city, multi-day event. The problem was that my client had no budget to promote it. The solution was that the sponsors of the event did. The sponsors were all brand-name multinationals eager to...
by J Laurence Sarno | Sep 18, 2024 | Marketing, Partnerships
In every sector, there is a value chain. The customer (or client) has a need. In order to resolve that need, they will probably need more than one vendor. You are one of those vendors. The other vendors are your value chain. They are your natural partners. Figure out...
by J Laurence Sarno | Aug 27, 2024 | Partnerships
When a client contracts with me to launch their company (or re-position it, or re-brand it), by necessity, I use subcontractors. For one client’s launch, I subcontracted with a graphic design firm, a web designer and developer, an SEO whiz kid, a PR consultant, an...
